Bucknell University Athletics
Bucknell University and Nelligan Sports Marketing Announce Partnership
8/2/2010 8:00:00 AM | General
Aug. 2, 2010
LITTLE FALLS, N.J.-- Bucknell University and Nelligan Sports Marketing (NSM) have agreed to a multi-year agreement allowing NSM to manage Bucknell's athletic marketing rights. As part of the new enterprise, NSM will be partnering with the University on a fully integrated relationship that extends beyond the competition venues.
Bucknell Director of Athletics John Hardt commented, “We are excited about our new partnership with NSM and taking this next step in the continued development of our corporate partnering initiatives. The company's expertise in cultivating and maximizing business relationships on a local, regional and national level, combined with its track record in fostering new revenue sources for multiple campus initiatives, make them a welcome fit for Bison Athletics.”
“Bucknell University represents a standard of excellence that can deliver tremendous value to the corporate sector on a local, regional and national basis,” said Mike Palisi, Executive Vice President of NSM. “With a comprehensive approach that will leverage the visibility of the athletic program, the value of strategic relationships with the University and the loyalty and affinity of the audience that Bucknell delivers, we will develop a program that delivers critical resources for the University and return for corporate partners.”
Bucknell is a highly-selective, privately endowed liberal arts institution in Central Pennsylvania with an enrollment of 3,583 undergraduate students. Bison student-athletes compete in 27 intercollegiate sports at the Division I level. The University is a charter member of the Patriot League and has won the league's all-sports championship in 16 of the 20 years it has been contested, including 12 of the last 13. Bucknell ranks fifth all-time in the number of Academic All-Americans and annually ranks in the top 10 nationally in student-athlete graduation rates and Academic Performance Rate (APR), according to the NCAA.
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. NSM's high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to Bucknell, NSM represents some of the elite college properties in the country, including the Colonial Athletic Association and its 12 member institutions, the Horizon League, the Pac-10 Conference, the Patriot League, Brown University, University of California Santa Barbara, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Marquette University, Middle Tennessee State University, Missouri State University, Monmouth University, University of Pennsylvania, Princeton University, Providence College, Rutgers University, University of Texas San Antonio, West Virginia University, University of Wisconsin-Green Bay, Champs Sports Bowl, Capital One Bowl and the Penn Relays.
For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.
