Bucknell University Athletics
Bucknell Athletics Expands Partnerships with adidas and BSN SPORTS
2/17/2026 9:35:00 AM | General
BSN SPORTS becomes the exclusive supplier of all adidas uniforms, apparel, footwear, equipment and accessories
LEWISBURG, Pa. -- Bucknell Athletics and adidas have announced another multi-year extension to their product and sponsorship agreement. The Portland, Oregon based company will continue to be the official footwear, uniform, apparel, accessories and sideline partner for all 27 Bison varsity athletics teams. The multi-year extension builds on a 20-year partnership between Bucknell and adidas, which is one of the world's leading sportswear brands. In addition, Bucknell has expanded its existing team equipment relationship with BSN SPORTS to be the exclusive supplier of all adidas uniforms, apparel, footwear, equipment and accessories.
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The official adidas-Bucknell relationship, which started in May 2006, was Bucknell's first-ever broad-based deal, which recently added new, meaningful benefits for Bucknell's more than 750 student-athletes who became eligible to participate in adidas' wide-ranging NIL Ambassador Network. The program that provides student-athletes at adidas-partnered Division I institutions the opportunity to benefit from their name, image, and likeness.
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"Bucknell Athletics has enjoyed a tremendous partnership with adidas for nearly 20 years, and our student-athletes have benefitted from being equipped with the very best training and in-game gear from a global leader in the industry," said vice president for athletics and recreation Tim Pavlechko '91. "We are also very excited to take our partnership with BSN SPORTS far beyond our historical equipment agreement by adding adidas' best-in-class performance gear worn by our student-athletes to sideline exclusive offerings for our fans."
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"We're ready to build on our current great relationship with Bucknell to provide event better support and solutions for their athletes, coaches and fans," said Todd Northrop, Senior Vice President of Collegiate Select at BSN SPORTS. "I've had the opportunity to see Tim Pavlechko's leadership in action in his previous role and know we're going to do great things with him and his team."
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About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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About adidasÂ
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
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The official adidas-Bucknell relationship, which started in May 2006, was Bucknell's first-ever broad-based deal, which recently added new, meaningful benefits for Bucknell's more than 750 student-athletes who became eligible to participate in adidas' wide-ranging NIL Ambassador Network. The program that provides student-athletes at adidas-partnered Division I institutions the opportunity to benefit from their name, image, and likeness.
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"Bucknell Athletics has enjoyed a tremendous partnership with adidas for nearly 20 years, and our student-athletes have benefitted from being equipped with the very best training and in-game gear from a global leader in the industry," said vice president for athletics and recreation Tim Pavlechko '91. "We are also very excited to take our partnership with BSN SPORTS far beyond our historical equipment agreement by adding adidas' best-in-class performance gear worn by our student-athletes to sideline exclusive offerings for our fans."
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"We're ready to build on our current great relationship with Bucknell to provide event better support and solutions for their athletes, coaches and fans," said Todd Northrop, Senior Vice President of Collegiate Select at BSN SPORTS. "I've had the opportunity to see Tim Pavlechko's leadership in action in his previous role and know we're going to do great things with him and his team."
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About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
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About adidasÂ
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
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