Bucknell University Athletics
Bucknell Athletics and Learfield Extend Partnership Through 2033-34 Season
4/9/2026 8:30:00 AM | General
LEWISBURG, Pa. – Bucknell University Athletics and Learfield announced today a long-term extension to their lucrative multimedia rights and revenue generation partnership through the 2033-34 athletics season. The two parties have worked together since 2014, with the new contract set to carry them through 20 years of partnership.
Led by the locally based Bucknell Sports Properties team, Bucknell Athletics and Learfield have enjoyed a strengthened relationship and expanded resources through Learfield's data and digital expertise, NIL education and content creation, and overall knowledge and approach with sponsorship optimization and centerpiece asset development.
"Learfield has been a trusted partner for us for more than a decade and has consistently helped position Bucknell to adapt and succeed in a rapidly evolving collegiate athletics environment," said Bucknell University Vice President for Athletics & Recreation Tim Pavlechko. "This extension reflects our shared commitment to responsible growth, innovation and long-term support for our student-athletes and programs."
Learfield and Bucknell have experienced consistent and healthy revenue growth in recent years, proven by a nearly 20% increase in total sponsorship revenue since the 2022-23 athletics season.
Bucknell Sports Properties also remains one of Learfield's top properties at retaining its existing brand partners, renewing more than 90% of its local sponsorship agreements over the last three years.
"Bucknell Athletics consistently demonstrates what it means to compete at a high level while prioritizing the academic and personal development of its student-athletes," said Meghan Heinchon, Executive Vice President for Sports Properties at Learfield. "We are proud to be aligned with a program that reflects such strong values. General Manager Mike Trudnak and his team look forward to continuing our partnership to drive innovative revenue generating solutions in support of the Bison athletic programs."
Through Learfield's integrated enterprise services, the Bison also continue to drive additional revenue growth and fan engagement by leveraging parallel partnerships with licensed merchandise agency CLC and digital platform provider SIDEARM Sports.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
Led by the locally based Bucknell Sports Properties team, Bucknell Athletics and Learfield have enjoyed a strengthened relationship and expanded resources through Learfield's data and digital expertise, NIL education and content creation, and overall knowledge and approach with sponsorship optimization and centerpiece asset development.
"Learfield has been a trusted partner for us for more than a decade and has consistently helped position Bucknell to adapt and succeed in a rapidly evolving collegiate athletics environment," said Bucknell University Vice President for Athletics & Recreation Tim Pavlechko. "This extension reflects our shared commitment to responsible growth, innovation and long-term support for our student-athletes and programs."
Learfield and Bucknell have experienced consistent and healthy revenue growth in recent years, proven by a nearly 20% increase in total sponsorship revenue since the 2022-23 athletics season.
Bucknell Sports Properties also remains one of Learfield's top properties at retaining its existing brand partners, renewing more than 90% of its local sponsorship agreements over the last three years.
"Bucknell Athletics consistently demonstrates what it means to compete at a high level while prioritizing the academic and personal development of its student-athletes," said Meghan Heinchon, Executive Vice President for Sports Properties at Learfield. "We are proud to be aligned with a program that reflects such strong values. General Manager Mike Trudnak and his team look forward to continuing our partnership to drive innovative revenue generating solutions in support of the Bison athletic programs."
Through Learfield's integrated enterprise services, the Bison also continue to drive additional revenue growth and fan engagement by leveraging parallel partnerships with licensed merchandise agency CLC and digital platform provider SIDEARM Sports.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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