Introducing Orange & Blue Collective
8/22/2024 10:49:00 AM | General, Men's Basketball
LEWISBURG, Pa. – Bucknell Athletics has announced the launch of Orange & Blue Collective, powered by Student Athlete NIL (SANIL), as an NIL Collective for Bison student-athletes to leverage their Name, Image, and Likeness.
Orange & Blue Collective offers unique opportunities, collaborations, and partnerships between student-athletes and Bison Athletics supporters and businesses that will contribute to Bucknell's storied athletics tradition. As the most experienced operator of NIL programs, SANIL leads the fans and brands in support of student-athletes and athletics programs.
"Supporting our more than 750 student-athletes is paramount in all of our strategic partnerships, and to that end I am extremely excited about the launch of Orange & Blue Collective," said Jermaine Truax, vice president for Athletics & Recreation. "Throughout this ever-changing scope of college athletics, we have been proactive in educating and mentoring our student-athletes in developing their personal brands while discovering NIL opportunities. Now the creation of Orange & Blue Collective adds yet another critical touch point to connect student-athletes to our loyal supporters in the local community and beyond. I would like to thank the early investors who helped get the collective off the ground and care deeply about the success of our student-athletes and Bison Athletics."
"We are thrilled about the unveiling of Orange & Blue Collective, which is a pivotal moment for Bucknell Basketball and our entire athletic department," said head men's basketball coach John Griffin III. "At Bucknell, we are deeply committed to enhancing the student-athlete experience, and this initiative allows our student-athletes to explore NIL opportunities while pursuing their academic and athletic goals. Together with our Bison Athletics supporters, we are paving the way for a sustainable future in today's college athletics landscape. It required visionary leadership to bring Orange & Blue Collective to fruition, and I am honored to be part of this milestone initiative."
SANIL is not affiliated with Bucknell Athletics but is acknowledged by the athletics department and will operate within NCAA, Patriot League, and Commonwealth of Pennsylvania parameters to market and manage NIL opportunities for Bison student-athletes. SANIL and Orange & Blue Collective will work in unison with various supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout.
ABOUT ORANGE & BLUE COLLECTIVE (OrangeandBlueCollective.com)
Orange & Blue Collective is devoted to driving revenue for Bison student-athletes and positioning Bucknell Athletics for continued success in the next chapter of college athletics. Through Orange & Blue Collective, the most passionate fans and businesses can engage with Bucknell University Athletics and its student-athletes like never before. By becoming a member of the Orange & Blue Collective and/or partnering with Orange & Blue Collective to grow your business, you are contributing to the long-term success of Bison student-athletes.
Orange & Blue Collective is a subsidiary of Student-Athlete NIL and is independent from Bucknell University. More information and FAQs can be found at OrangeandBlueCollective.com/about.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media, and technology agency of record supporting the needs of student-athletes, brands, and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than 50 Universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships, and premium media content.
Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans, and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.
ABOUT BUCKNELL ATHLETICS
Bucknell sponsors 27 intercollegiate sports at the Division I level. It is a charter member of the Patriot League and annually ranks among the national leaders in student-athlete graduation rate. The Bucknell Department of Athletics & Recreation's mission is to foster a diverse and inclusive culture that embraces holistic scholar-athlete excellence. We strive to cultivate personal development; promote intellectual, social, and civic engagement; champion competitiveness both in and out of the classroom; and prepare student-athletes to become leaders and difference-makers in the world.
Orange & Blue Collective offers unique opportunities, collaborations, and partnerships between student-athletes and Bison Athletics supporters and businesses that will contribute to Bucknell's storied athletics tradition. As the most experienced operator of NIL programs, SANIL leads the fans and brands in support of student-athletes and athletics programs.
"Supporting our more than 750 student-athletes is paramount in all of our strategic partnerships, and to that end I am extremely excited about the launch of Orange & Blue Collective," said Jermaine Truax, vice president for Athletics & Recreation. "Throughout this ever-changing scope of college athletics, we have been proactive in educating and mentoring our student-athletes in developing their personal brands while discovering NIL opportunities. Now the creation of Orange & Blue Collective adds yet another critical touch point to connect student-athletes to our loyal supporters in the local community and beyond. I would like to thank the early investors who helped get the collective off the ground and care deeply about the success of our student-athletes and Bison Athletics."
"We are thrilled about the unveiling of Orange & Blue Collective, which is a pivotal moment for Bucknell Basketball and our entire athletic department," said head men's basketball coach John Griffin III. "At Bucknell, we are deeply committed to enhancing the student-athlete experience, and this initiative allows our student-athletes to explore NIL opportunities while pursuing their academic and athletic goals. Together with our Bison Athletics supporters, we are paving the way for a sustainable future in today's college athletics landscape. It required visionary leadership to bring Orange & Blue Collective to fruition, and I am honored to be part of this milestone initiative."
SANIL is not affiliated with Bucknell Athletics but is acknowledged by the athletics department and will operate within NCAA, Patriot League, and Commonwealth of Pennsylvania parameters to market and manage NIL opportunities for Bison student-athletes. SANIL and Orange & Blue Collective will work in unison with various supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout.
ABOUT ORANGE & BLUE COLLECTIVE (OrangeandBlueCollective.com)
Orange & Blue Collective is devoted to driving revenue for Bison student-athletes and positioning Bucknell Athletics for continued success in the next chapter of college athletics. Through Orange & Blue Collective, the most passionate fans and businesses can engage with Bucknell University Athletics and its student-athletes like never before. By becoming a member of the Orange & Blue Collective and/or partnering with Orange & Blue Collective to grow your business, you are contributing to the long-term success of Bison student-athletes.
Orange & Blue Collective is a subsidiary of Student-Athlete NIL and is independent from Bucknell University. More information and FAQs can be found at OrangeandBlueCollective.com/about.
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)
Student Athlete NIL (SANIL) is the leading marketing, media, and technology agency of record supporting the needs of student-athletes, brands, and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than 50 Universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships, and premium media content.
Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans, and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.
ABOUT BUCKNELL ATHLETICS
Bucknell sponsors 27 intercollegiate sports at the Division I level. It is a charter member of the Patriot League and annually ranks among the national leaders in student-athlete graduation rate. The Bucknell Department of Athletics & Recreation's mission is to foster a diverse and inclusive culture that embraces holistic scholar-athlete excellence. We strive to cultivate personal development; promote intellectual, social, and civic engagement; champion competitiveness both in and out of the classroom; and prepare student-athletes to become leaders and difference-makers in the world.
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