Bucknell University Athletics
Bucknell Athletics Extends Partnership with Adidas
12/22/2020 10:35:00 AM | General
LEWISBURG, Pa. – Bucknell Athletics and adidas have announced a multi-year extension to their product and sponsorship agreement. The Portland, Oregon based company will continue to be the official supplier of footwear, apparel and accessories for all 27 Bison varsity athletics teams. The extension, which runs through June 2026, builds upon a 15-year partnership between Bucknell and adidas, which is one of the world's leading sportswear brands.
Bucknell Athletics has enjoyed a long-standing relationship with adidas, signing its first-ever broad-based apparel deal with adidas in May 2006. The official partnership was extended in 2011, 2015 and again this week.
"It is critical to our competitive success that our student-athletes are outfitted in the very best training and in-game apparel and footwear, and our partnership with adidas provides just that," said director of athletics and recreation Jermaine Truax. "The adidas brand is known worldwide and is a leader in what has become a very competitive industry. We are very excited to continue our partnership with adidas and provide our student-athletes with top-of-the-line performance wear, while also maintaining a consistent brand identity across each of our 27 varsity programs."
Leona Marketing Group, led by president Dan Gale, assisted Bucknell in extending its partnership with adidas. "Dan Gale and the Leona Marketing Group were instrumental in helping us extend our partnership with adidas," said Truax. "Dan and his team provided incredible insight and guidance that helped position Bucknell for continued growth and success through an unprecedented time in our society."
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
Bucknell is a highly-selective, privately endowed liberal arts institution with an enrollment of approximately 3,600 undergraduate students. Bucknell competes in NCAA Division I as a member of the Patriot League and has full membership along with American, Army West Point, Boston University, Colgate, Holy Cross, Lafayette, Lehigh, Loyola Maryland and Navy. Bucknell has won the Presidents' Cup, signifying the Patriot League's all-sports champion, in 18 of 29 years. Bucknell annually ranks among the national leaders in graduation rates and total number of Academic All-Americans.
Bucknell Athletics has enjoyed a long-standing relationship with adidas, signing its first-ever broad-based apparel deal with adidas in May 2006. The official partnership was extended in 2011, 2015 and again this week.
"It is critical to our competitive success that our student-athletes are outfitted in the very best training and in-game apparel and footwear, and our partnership with adidas provides just that," said director of athletics and recreation Jermaine Truax. "The adidas brand is known worldwide and is a leader in what has become a very competitive industry. We are very excited to continue our partnership with adidas and provide our student-athletes with top-of-the-line performance wear, while also maintaining a consistent brand identity across each of our 27 varsity programs."
Leona Marketing Group, led by president Dan Gale, assisted Bucknell in extending its partnership with adidas. "Dan Gale and the Leona Marketing Group were instrumental in helping us extend our partnership with adidas," said Truax. "Dan and his team provided incredible insight and guidance that helped position Bucknell for continued growth and success through an unprecedented time in our society."
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
Bucknell is a highly-selective, privately endowed liberal arts institution with an enrollment of approximately 3,600 undergraduate students. Bucknell competes in NCAA Division I as a member of the Patriot League and has full membership along with American, Army West Point, Boston University, Colgate, Holy Cross, Lafayette, Lehigh, Loyola Maryland and Navy. Bucknell has won the Presidents' Cup, signifying the Patriot League's all-sports champion, in 18 of 29 years. Bucknell annually ranks among the national leaders in graduation rates and total number of Academic All-Americans.
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